Zhong Shanshan, chairman of Nongfu Spring, made a series of shocking remarks at a media exchange meeting in Ganzhou, Jiangxi. He mentioned the reason for the production of Nongfu Spring's "green bottle water" (i.e. purified water), and bluntly stated that it is not recommended to drink the product for a long time. This remark not only attracted widespread attention among consumers, but also attracted a real-name report from a popular science blogger, accusing the product of endangering public health.
Public remarks triggered doubts
Zhong Shanshan admitted that the launch of "green bottle water" was not a result of careful consideration, but an "emotional decision". He said that the "green bottle water" was priced close to the people, with the purpose of conveying the true value of purified water to consumers, but he did not want consumers to drink it for a long time. He emphasized that purified water is fine for short-term drinking, but if it is used as daily drinking water for a long time, it may cause health problems.
This self-exposure quickly caused public opinion fluctuations. In particular, Zhong Shanshan mentioned that one of the original intentions of launching green bottle water was to respond to cyber attacks, intending to use this to maintain his reputation, which made the outside world more confused about the logic behind the production of the product.
Real-name report: Nongfu Spring is accused of safety hazards
Xiang Dongliang, a popular science blogger on Weibo, published a blog post after the incident and submitted a real-name report to the Hangzhou Xihu District Market Supervision and Administration Bureau. He pointed out that Zhong Shanshan, as the actual controller of Nongfu Spring, publicly admitted that green bottled water is "not suitable for long-term drinking", which is enough to speculate that there may be problems with the production and quality control of the product.
In addition, Xiang Dongliang also questioned that Nongfu Spring did not warn about the potential problems of green bottled water on the packaging and did not take any purchase restriction measures. This behavior may be suspected of subjective indulgence of public safety hazards. He called on relevant departments to conduct a strict investigation of the product to protect consumer rights and industry reputation.
Zhong Shanshan's response and industry response
Zhong Shanshan's outspokenness not only set off a wave of discussion among consumers, but also shocked companies in the same industry. In response to the doubts, Zhong Shanshan mentioned that the re-listing of green bottled water was to respond to consumer demand and provide more choices for the market. He also revealed that the company has taken strict control over the pricing of green bottled water to avoid the product being "too expensive".
However, he also frankly expressed his views on purified water, believing that people should not use it as their main daily drinking water. His view has caused considerable controversy in the industry, as many peer companies advocate that purified water is one of the choices for healthy drinking water.
Scientific perspective: Healthy cognition of drinking water
Regarding the long-term drinking safety of purified water, relevant experts pointed out that the minerals and trace elements required by the human body mainly come from food, not drinking water. As long as the packaged drinking water meets national standards, it can be safely drunk. It is worth noting that Zhong Shanshan's remarks seem to deviate from this scientific consensus, thus triggering a wider discussion.
From a marketing perspective, the controversy over "green bottled water" also reflects the contradiction between the drinking water industry in product development and consumer health education. On the one hand, companies need to meet consumers' demand for different types of drinking water; on the other hand, consumers' health awareness level directly affects the market performance of products.
Challenges of industry supervision and brand reputation
The turmoil of Nongfu Spring is not only a manifestation of internal problems of the company, but also a regulatory problem that the entire drinking water industry urgently needs to solve. Consumers need clearer product information, and companies need to be responsible for product quality and statements.
This incident may sound a wake-up call for the industry - while pursuing market share, more attention should be paid to the long-term social impact of products. How to find a balance between economic benefits and consumer rights may be a common issue that all drinking water companies, including Nongfu Spring, need to face.
For consumers, Zhong Shanshan's remarks have undoubtedly triggered a rethinking of drinking water choices, while for Nongfu Spring, this incident may affect the brand's public image and market performance. With the intervention of market regulatory authorities, the controversy over green bottled water will gradually be revealed.
In the future, transparency and scientificization of the drinking water industry may become one of the core competitiveness of enterprises. Consumers expect better quality and healthier products, and the industry needs to respond to this expectation with practical actions.