In the context of the 2024 US presidential election, we see a significant increase in the support of Republican candidate Trump among minority voters, especially black and Hispanic groups. Although this seems inconsistent with Trump's past remarks, a deeper look at these phenomena can reveal why he still has support among these voters.

1. Resonance on immigration and crime policies

Trump has taken a tough stance on issues such as immigration and crime, and these issues happen to resonate with some minority voters. The survey shows that about 40% of black and Hispanic voters support Trump's proposal to build a wall on the southern border, while nearly half of minority voters believe that crime in big cities is out of control, which is not much different from the views of white voters. Trump's "America First" policy resonates with some voters because they believe that domestic issues should be addressed first.

This sense of identity is not limited to immigration and crime, but also extends to areas such as trade and economy. Trump's tough diplomatic and trade stance has attracted these voters to a certain extent because they believe that these policies are beneficial to the working class and low-income groups in the country.

2. Trump’s “entertainment” appeal

Trump is known for his direct, dramatic rhetoric, which often sparks controversy but appears humorous and straightforward in the eyes of some voters. Relatively speaking, these voters are more willing to view Trump’s rhetoric as an entertaining and straightforward expression rather than a manifestation of racism or xenophobia. Among minority groups, 40% of Hispanic voters and 20% of black voters believe that those “offended by Trump take it too seriously.”

Although Harris is rated higher than Trump in terms of entertainment, Trump performs well among young black and Hispanic men. This “entertainment effect” may explain why Trump has not been widely boycotted among these voters.

3. Economic issues take priority, people’s livelihood concerns

For black and Hispanic voters, economic factors are often more important than racial issues. Since most people in these groups do not think the current economic situation is good, they are more inclined to choose a leader who can boost the economy and reduce the cost of living. It is in this regard that Trump has won the favor of minority voters with his business background and campaign propositions that advocate job opportunities and economic development.

In the polls, most black and Hispanic voters prioritize economic issues when choosing candidates. Trump is seen as capable of bringing economic improvements, especially for voters who have been uneasy about inflation, rising food and living costs.

4. Loss of "trust" in the Democratic Party

Many minority voters no longer believe that the Democratic Party is a reliable choice as firmly as they did in the past. According to the survey, only 63% of black voters and 46% of Hispanic voters believe that the Democratic Party is more "promising" than the Republican Party. Many voters feel that even if they have supported the Democratic Party in the past, the party has not really brought them the expected economic improvements or social progress. Therefore, these groups' trust in the Democratic Party has gradually wavered, and they have turned to try new directions and even become interested in the Republican Party.

The many social reforms that failed to be achieved during Obama's term have also become the reason why many voters are disappointed with the Democratic Party. For the younger generation of voters, they have lower expectations for party loyalty and higher demands for actual changes.

5. The "normalization" of Trump by the new generation of voters

For the younger generation of black and Hispanic voters, Trump has become a political "normal." These young voters grew up in an era influenced by Trump, and are more adaptable to his behavior and words, and may even regard them as a "normal". In the eyes of these voters, Trump is no longer an "unusual politician" but a "fixed existence", which makes them not regard him as a threat to American democracy in their minds.

Especially among young black and Hispanic voters aged 18 to 29, Trump's support rate has shown a significant increase. This generation of voters has experienced many unstable periods in their growth, including the epidemic, economic turmoil, and the "Black Lives Matter" movement. These events have affected their political attitudes and made them no longer as firmly supportive of the Democratic Party as their elders to a certain extent.

Future Outlook: Potential Breakthrough for the Republican Party

Even if the results of this year's election may not fully fulfill Trump's support among minority voters, this trend indicates that the Republican Party may gradually break the long-standing advantage of the Democratic Party among black and Hispanic voters. The younger generation of minority voters is more concerned about economic issues and has less traditional party loyalty, which is the key for the Republican Party to win minority votes.