In the field of beauty and cosmetics, it is common for bloggers to recommend products. However, the "Anti-Haul" format, which specifically posts videos of items that are not intended to be purchased, has subverted the norm.

Clark, a beauty blogger, started this campaign, which was creative and inspired me to share items I wasn’t planning on buying.

Makeup products are often full of temptation.

I used to like the brand RMS very much.

I have always been a big fan of it. When I traveled last year, my travel makeup bag was filled with all their products, and I still use them now.

But some of its product packages are not cost-effective.

If a set costs $44, it’s really better to just pick out one or two colors that you really like and use frequently and buy them individually. In this way, you will feel happy every time you use it and feel that the item is more valuable.

The colors in that collection may not stand out on their own, but they look particularly attractive when paired together. This kind of marketing method makes people feel that it is worth the money, so they are willing to use it frequently.

But in fact, the colors used are always fixed, and the rest are basically idle.

After a year of hard work, I reduced the amount of makeup to a level that I can use daily. So even though I have a soft spot for the brand, this set no longer appeals to me.

Elsewhere, Naked 3's eyeshadow palette, in theory, features the trend of nude pink shades while exuding a peach-like freshness.

Although endorsed by the nude pink trend, this plate has no eye-catching monochrome at all.

Naked 3 has been around for a long time, so it should be innovative, but it failed to do so. With a product like this, why would consumers spend $50 on a bland, earth-toned eyeshadow palette?

The packaging design of this Too Faced series looks too youthful, just like the fruit candy wrappers that children like.

The product positioning is not clear, and it is not cost-effective to spend $50 on a product with this appearance.

I used to love Into The Gloss, and even though the quality of its content has declined a bit now, I'll still keep an eye on it. But as for their products, I have never bought them.

Because it operates too consistently after receiving PR products.

After the bloggers got the product, they were in high spirits, showed it and praised it, and finally gave out a discount code.

Even though its promotion was excellent and the screen was full of exposure information, I still doubted the authenticity of its positive reviews and even felt disgusted.

The company's sales pitch has always been to make people believe that trendy girls in New York are using their products, and once they use them, they will become fashionable, so hurry up and buy them.

But so far it hasn’t had a product that I could overcome my resistance to buy.

There are also many situations in clothing that look tempting but actually don’t require purchase.

This Bay Area-based brand is popular among students for its reasonably priced products and simple designs that are right on trend.

But the shoe style is a problem.

I gave up considering the actual wearing experience of the shoe.

There are tens of thousands of people on the pre-order list for this shoe. Even if I go through all the trouble to buy it, the streets are full of people wearing these shoes, so I don't plan to buy it.

Even if items such as vegetable baskets are very popular, it is not cost-effective to spend hundreds of dollars on them. Furthermore, if you really want to buy something, you may be able to find cheaper options at a second-hand store.

Pink items, whether called Dusty Pink or another name, have become popular last year, occupying all aspects of fashion and life, and major brands have launched related products.

My wardrobe is dominated by neutral tones, and I used to buy pink pieces because they bring energy.

But now that pink items are everywhere, I no longer want to follow the trend and buy them.

Many times we are influenced by popular elements.

For example, in popular colors, each brand will launch products of the same color.

There are various marketing methods, such as adding fashion elements, unique fragrance, limited edition packaging to products, etc.

People are often attracted to these, however, the things they buy home are often not practical.

When our emotional desires are aroused, we should think calmly based on the actual situation.

When purchasing cosmetics, you should not only look at the color matching, but also consider the color needs for daily use.

For clothing, you cannot blindly follow popular styles or a popular local brand.

When it comes to skin care products, don’t trust them easily just because of a lot of exposure and good reviews.

From a brand perspective, if you want to truly attract consumers, you should return to the essence of the product.

Eyeshadow palettes like Naked 3 don’t have enough innovation to attract customers to buy again.

The younger packaging of Too Faced also does not meet the diverse aesthetic needs of the public.

To understand the real needs of consumers, brands cannot rely solely on popular elements and marketing gimmicks.

Into The Gloss relies too much on bloggers to promote public relations products, and the actual persuasiveness of its products itself is insufficient.

If a Bay Area brand has poor style, it will be difficult for it to win the favor of consumers even if it is popular.

Consumers should have their own opinions during the shopping process.

Don’t get carried away by something that looks like a good deal or is trendy.

Like when I was streamlining my cosmetics, I realized that many of my purchases were unnecessary.

When evaluating a product, we should not be influenced by other people's marketing tactics. Take Into The Gloss as an example. My dislike of it mainly stems from its excessive marketing methods, which makes me distrustful.

Taking practical factors into consideration when choosing clothing, such as shoes, will reduce enthusiasm for purchasing.

Have you ever stopped buying a product you wanted because of a unique reason?