All of us Chinese cannot wait any longer. Every day of delay will bring great suffering, disaster, revenge, social suici···
Zong Qinghou is a well-known name in the Chinese business community.
He personally founded Wahaha Group, a company famous for producing and selling food and beverages, and its achievements alone are enough to attract attention.
From the beginning of his business to building Wahaha into a globally renowned brand, Zong Qinghou’s journey is full of legend.
He has extremely deep feelings for Wahaha and believes that it is proof of his existence. This has triggered people to think deeply about the sense of responsibility of entrepreneurs.
Wahaha didn’t become famous right from the start.
When Zong Qinghou started his business, around the 1980s, he chose to develop his business in Zhejiang.
Market competition was fierce at that time, but Zong Qinghou relied on his sharp business perspective to see the huge business opportunities in the beverage industry.
He identified the market demand for healthy and delicious drinks.
In the early days, he led a small team and carefully developed products.
From step-by-step exploration, the Wahaha brand began to take shape.
Despite encountering many challenges, including tight funds and personnel shortages, Zong Qinghou still did not choose to give up.
He constantly explores blank areas in the market and is committed to developing drinks that meet consumer preferences. This approach has laid a solid foundation for Wahaha's future development.
Over time, Wahaha developed its own production and marketing model.
Zong Qinghou attaches great importance to market research work. He asked the team to go deep into various places and conduct detailed research on consumer preferences.
Wahaha's reputation is getting better and better, and more and more people are becoming familiar with the brand. At the same time, its production scale is also increasing.
Wahaha has a rich product line.
Take Wahaha AD Calcium Milk, for example, which stands out among many similar products.
Wahaha AD Calcium Milk has just been launched. After many experiments, the R&D team finally developed a drink suitable for different age groups.
This product is mainly aimed at children and those nostalgic adults, and it can be found everywhere in major supermarkets and convenience stores.
Wahaha mineral water can ensure sufficient supplies in the event of natural disasters and is also very popular in daily shopping.
Wahaha has put a lot of effort into market research and conducted detailed research on water sources to ensure excellent water quality. At the same time, they also made appropriate adjustments to product packaging according to the tastes of consumers in different regions.
In order to adapt to consumers of different age groups, Wahaha's lactobacillus beverages continue to optimize their taste and nutritional content.
These products have performed well in the domestic market and achieved great results. Moreover, on the international stage, they have repeatedly demonstrated the strong strength of Chinese brands.
Wahaha's business performance is amazing.
In the development process of the enterprise, its sales have increased year by year.
From small workshop-like revenue in the early days to huge figures today.
Zong Qinghou attaches great importance to cost management. When purchasing raw materials, he tries his best to find the most cost-effective supplier.
In order to maintain the high quality of our beverages, we negotiate with multiple suppliers to strive for lower purchase costs when selecting key raw materials such as fruits and sugar.
Zong Qinghou initially led the sales team into second-, third- and fourth-tier cities, successfully expanded market share, and established a huge sales network.
Wahaha's products are quickly distributed in various retail outlets across the country. This rapid sales channel has significantly improved sales results.
In the fierce market competition, Wahaha continuously launches various promotional activities in order to attract consumers to buy. The implementation of these strategies has also led to the steady growth of the company's operating performance.
Zong Qinghou knows the power of employees.
In Wahaha's corporate management, he always implements the concept of "people-oriented".
Starting from employee recruitment, he has strict standards for selecting talents.
New employees will receive comprehensive training. At Wahaha's production sites, experienced masters will personally provide guidance and teach production skills.
Zong Qinghou has developed a promotion system for employees’ career development, so that employees can be promoted step by step from grassroots positions to management positions.
He attaches great importance to employee welfare and is committed to creating a comfortable working environment, which involves improving employee accommodation conditions and optimizing office areas.
This gives employees a strong sense of belonging and their willingness to serve the company loyally.
When formulating strategy, Zong Qinghou occasionally made decisions alone. But it is this decisive decision-making style that allows Wahaha to respond quickly when the business environment changes.
Wahaha actively fulfills its social responsibilities.
Wahaha Group, led by Zong Qinghou, has made outstanding achievements in public welfare undertakings. They have made many selfless donations, whether in money or in kind. For example, Wahaha has invested a lot of money to help develop education in poor areas and established Hope Primary School, giving many children in poor areas the opportunity to receive education.
Once a natural disaster occurs, such as earthquake rescue and other tasks, Wahaha can always quickly organize materials and transport them to the disaster area in time to provide necessary food and water to the affected people.
Wahaha has also made achievements in environmental protection. During the production process, they continuously improve technology and strive to reduce pollutant emissions. In addition, they are at the forefront of the industry in shaping the company's environmental image.
Wahaha has secured a place for Chinese brands in the global market.
In terms of international market expansion, Wahaha Company has conducted detailed inspections of the markets in many countries and regions.
After entering the Southeast Asian market, we will take into account the local climate characteristics and consumption habits, specially design and launch suitable products.
Its products are not only loved by local Chinese and overseas Chinese, but also welcomed by many local people.
Wahaha joins the International Food and Beverage Exhibition. At the exhibition, it demonstrated the strong strength of my country's beverage industry. This behavior attracted the attention of many international partners. Moreover, this also sets an example for the international development of my country's beverage industry.
Zong Qinghou played an irreplaceable role in the entire development of Wahaha.
Do you really think that there can still be entrepreneurs like Zong Qinghou in our country’s business world? Can they serve as business leaders for a long time and maintain the stable development of the company for decades?