Last year, Microsoft made adjustments to Xbox's exclusive game policy. This change caused quite a stir in the gaming industry.

This adjustment shows that games that were originally exclusive to Xbox are now gradually appearing on other game platforms. Behind this phenomenon is the game of interests of all parties, and at the same time, a grand development strategy is at play.

This cross-platform strategy involves several well-known games.

In the past, the Xbox platform had many exclusive games.

For example, the "Halo" series is an iconic exclusive game for Xbox.

Since last year, the game has appeared on multiple platforms, such as PlayStation 4 and PlayStation 5, along with other games.

This shows that more players will be able to experience these games, and they are no longer limited to the Xbox platform.

Adapting many games to different platforms also greatly expands the game's target audience.

All over the world, such as the United States and Europe, as long as players have suitable gaming equipment, they can enjoy gaming experiences that were originally exclusive to Xbox.

There are many types of games, covering action, adventure, flight simulation and other genres.

The game "Microsoft Flight Simulator" has been released across platforms, bringing new experience options to players who are keen on simulation games.

This diverse cross-platform layout covers various styles of player hobbies.

Satya is the CEO of Microsoft and Amy Hood serves as the chief financial officer. Both of them have provided important help in this cross-platform strategy.

They have considerable influence on Microsoft's decision-making level.

As a senior corporate executive, he makes decisions on such strategic matters at the Microsoft headquarters in the United States.

What they focus on is achieving broader market capture through a cross-platform strategy.

From the perspective of market revenue, they hope to attract more users.

Market competition is particularly fierce in the gaming field, especially in Asia, Europe and North America, and competition among game consoles is even more intense.

The reason why they adopt a cross-platform strategy is to break the limitations of Xbox in the field of exclusive games in order to obtain higher profits.

Microsoft plans to continue to vigorously promote third-party business this year.

In 2024, the PlayStation platform may usher in many surprising games from Xbox.

Excellent works such as "Raiders of the Lost Ark: The Ancient Circle" and "Doom: The Dark Age" that are eagerly anticipated by players will soon be launched on the PlayStation 5 platform to meet the majority of players.

According to public game style information, whether it is the adventure-themed "Raiders of the Lost Ark: The Ancient Circle" or the shooting-oriented "Doom: Dark Ages", both games have something in common that attracts a large number of players to join. Advantages.

In addition, games with this unique style have been launched simultaneously on multiple platforms, greatly increasing the game options for PlayStation 5 players.

Some games have openly stated that they support cross-platform operation, and many other games are showing signs of becoming cross-platform.

Two games, "Microsoft Flight Simulator" and "Halo: The Master Chief Collection", are confirmed to be available on the PlayStation 5 platform. In addition, the upcoming PlayStation 2 will also include these two games.

"Hellblade 2: Senua's Epic" and "Gears of War: Ultimate Edition" will also be launched on PlayStation 5 to meet the majority of players.

This series of actions shows that Microsoft's cross-platform strategy is ongoing and extensive.

These potentially cross-platform games are all games with a large player base.

There are many loyal fans in Japan and many other countries who are keen to experience the cross-platform capabilities of these games.

If these games can run smoothly on multiple platforms, it will undoubtedly increase the chaos in the game market. Especially in the field of console games, competition will become more intense.

In 2024, Microsoft completed its acquisition of Activision Blizzard. During this year, Activision Blizzard’s contribution to Microsoft’s Xbox business reached $7.4 billion. This amount accounts for 32% of Xbox's annual revenue.

Despite the help of Activision Blizzard, Xbox hardware faces rising costs.

Today Microsoft is losing money on Xbox hardware sales.

This prompted Microsoft to re-examine its business layout.

Under the pressure of sales profits in the global game market, Microsoft has to make adjustments to its Xbox business. Sales profits are under tremendous pressure, and Microsoft is forced to make adjustments to its Xbox business. Faced with pressure from sales profits, Microsoft had to change its Xbox business strategy. Under the pressure of sales profits, Microsoft made necessary adjustments to its Xbox business. Under pressure from sales profits, Microsoft had to make adjustments to its Xbox business. Under the pressure of sales profits in the global game market, Microsoft has to adjust its Xbox business.

The weight of game sales has increased significantly compared to before, so Microsoft has chosen a multi-platform sales approach in order to allow games to be sold on more platforms, thus increasing revenue and achieving profitability expectations.

With the advancement of Microsoft's cross-platform strategy, the relationship between Microsoft and Sony is heating up rapidly.

In the past, the two companies competed fiercely in the console market, competing for exclusive games and other resources.

Microsoft's cross-platform strategy enables Xbox games to run smoothly on Sony's PlayStation platform.

The change in the relationship between the two parties is a major change for the entire gaming market.

From the perspective of corporate cooperation, among the many activities in the global game industry, both parties currently have the potential to further expand the cooperation model.

Now, players can play various games on multiple platforms. This change has greatly alleviated the uneven distribution of game resources caused by platform restrictions.

What do you think of Microsoft's multi-platform strategy? Can such a strategy achieve the revenue and profit targets set by management?