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2020 China Journalism Development Report: Online Media Continues To Grow, And The Digital Transformation Of Traditional Media Accelerates

Release time:2025-01-14

In recent years, the development of journalism in China has attracted much attention.

The report released by the China Journalists Association reveals the highlights and development trends. Of particular concern are the respective development paths of traditional media and online media in 2019, as well as the significant increase in the number of online news users.

The development of traditional media in 2019 is relatively special.

Like radio and television and newspapers, the scale of growth has slowed down or even declined a bit.

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This is caused by a variety of factors, such as the impact of new media.

For example, in some first-tier cities, the circulation of traditional newspapers has gradually decreased.

Traditional media recognized their limitations and began digital transformation.

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They actively seek new development paths and strive to find opportunities for survival in the new environment. In the process, many traditional media workers feel the pressure of career change.

While maintaining business stability, many traditional media are also working hard to explore new business areas.

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They create convergence innovation centers and more to prepare for transformation.

We will also focus on new growth points, such as short videos and audio-visual products.

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This series of measures is an important part of the self-reform of traditional media.

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As of December 31, 2019, China’s online media has maintained its development trend.

Behind this is the huge support of network popularization.

According to statistics, as of March 2020, the total number of Internet users in my country has reached 904 million, an increase of 75.08 million from the end of 2018.

The number of online news users reached 731 million.

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Many online media platforms are constantly developing and expanding their user base.

There are many forms of development of online media.

People's Daily's "two micro and three terminals" and Douyin account have strong development momentum, and the number of users has exceeded 490 million.

Online media applications on mobile phones have attracted a large number of users due to their convenience.

Online media spreads rapidly and has rich forms. These characteristics make it a key trend in the development of the media industry.

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Traditional media has made many achievements in digital transformation.

For example, "China Daily" focuses on building a mobile front-page China Daily client.

This client has performed extremely well, with 32 million downloads worldwide in 2019. It climbed to No. 7 on the Apple Store’s free news client rankings.

This shows the expansion results of traditional English newspapers in the new media field.

Traditional media are also developing new forms of communication.

After trying live broadcasts, reporters from traditional media slowly learned new reporting and communication methods. They combine the deep news gathering and editing capabilities of traditional media with the communication methods of new media. Many local TV stations have also begun to try to combine online live broadcasts with local cultural promotion, with good results and positive reviews from society.

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In 2019, new technologies will accelerate the development of journalism.

The impact of the development of 5G is very obvious.

During the National Two Sessions in 2019, 5G achieved venue coverage for the first time.

The location is right at the venue of the two sessions, which provides guarantee for the media to transmit high-definition materials.

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5G technology brings new power to news production.

Innovative application scenarios of artificial intelligence are also constantly being implemented.

For example, Xinhua News Agency released the first standing AI synthetic anchor.

There are also many innovative achievements such as the "Artificial Intelligence Editorial Department".

These new technologies have brought about great changes in news production and dissemination.

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The country also has relevant plans for ultra-high-definition video technology.

my country's State Administration of Radio and Television promulgated the "Plan on Promoting the Development of Ultra-HD Video Industry (2019-2022)".

The goal is clear. It is expected that by April 2022, 4K TV will fully cover the market. At the same time, the number of ultra-high-definition video users is expected to exceed 200 million.

This will drive the entire news video content towards ultra-high definition.

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Radio and Television Network Co., Ltd. has made a breakthrough in the field of video technology, successfully obtained a 5G commercial license, and became a member of relevant international organizations.

This will help promote the progress of 5G in radio and television, promote the formulation of international broadcast standards, and also enable in-depth research on high-definition video technology.

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Continuously improve the quality of visual presentation of news.

Judging from the current development of China’s journalism industry, the prospects are promising.

The transformation of traditional media will be deeper.

Such as integrating more network interactivity in content production.

Online media will continue to grow and develop, perhaps with further development in emerging areas such as virtual reality news reporting.

New communication technologies will also continue to bring about changes.

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For journalists, they need to constantly learn and master new technologies and concepts.

For example, improvements in data analysis capabilities, artificial intelligence application capabilities, etc.

Only in this way can we remain invincible in the future development wave of China's journalism industry.


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